Branding the Olympics
The logo for the 2012 London Olympic games has been unveiled today, and I hate to say it, but I am a bit underwhelmed. The mark is a graphic representation of the number 2012, and lacks any tie to the host city because the 2012 games are intended to be “Everyone’s Games.” An interesting direction, but I think I would have preferred to see a little more of one of the world’s greatest city’s unique personality sneak into the final mark.
Despite my slight disappointment, I definitely have the highest respect for the challenges inherit in creating a mark for the games. Last year, the logo for Chicago’s bid for the 2016 games was released to great fanfare. It was a beautiful mark — elegant while capturing the distinct flavor of the city. Sadly, the mark had to be trashed because the International Olympic Committee said that Olympic imagery could not be used in bid logos. It will be interesting to see what mark they will end up with.
Posted by Trev on June 4th, 2007
Filed under Branding, Design | 1 Comment »
June 7th, 2007 at 10:02 am
[...] Since my post about the new logo for the 2012 London Olympics games, the inter-web has been a buzz with [...]