People Really Believe What They See on TV…Even Ads
We’ve long known that for pure ad impact, it’s difficult to compete with television. The medium allows for a truly dynamic presentation of a message and facilitates making that emotional connection with viewers that so often results in hightened ad memorability. A recent study commissioned by Comscore Inc. (comscore.com) suggests that television can do even more. According to their survey, television ads are not only the most noticed form of advertising, they also generate a higher level of trust among consumers. A summary of the report found at The Center for Media Research site, http://www.mediapost.com/research/cfmr_briefArchive.cfm?s=61374 notes that 85% of those surveyed are most likely to notice a TV ad and that 63% are most likely to find the information trustworthy.
Posted by Kelly on June 26th, 2007
Filed under Advertising, Branding, Media, Miscellaneous | 1 Comment »
June 27th, 2007 at 11:36 am
Quick thought on TV advertising. At the Google conference yesterday, the speaker told a story about a survey they did for a company. They asked their customers where did you hear about us? The most popular response was, “I saw your ad on TV.” One problem with that response…they never advertised on TV.