iRead my iBLOG
The old adage rings true: when in doubt put an “i” in front of it. Before Apple introduced the iPod, they were slumping badly as a company. One small, relatively simplistic device (it is really just a hard drive with some buttons on top) not only saved a business, but it also revolutionized at least two industries (the music and audio equipment industry) and spawned plenty of cottage industries.
Anytime something like this takes off, the question always becomes: how do I replicate it? No secret there—start with a great product. Marketing folks often say that the worst thing you can do is use good ads to drive a customer to a bad product. Why? Because when you eventually have a good product—customers won’t believe your good ads. iParis iHilton. iGeorge iBush. Doesn’t generate those same warm feelings as iPod, does it?
When you couple a great product with great advertising and branding devices (the “i” and the iconic Apple) you have what Apple has going for it now: the benefit of the doubt. With the onslaught of hype surrounding the iPhone—one wonders whether Apple can revolutionize yet again. Having not read a review of the actual capabilities or features its success already feels inevitable to me. So what if it drops calls, radiates my brain, and hides itself from its owner like all the rest?
Posted by Rebecca on June 29th, 2007
Filed under Miscellaneous | No Comments »
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