Online Political War
As the political war starts to brew, so does the online vs. other media outlets for the political dollars. Although website traffic seems to have increased on the political sites due to the CNN/YouTube sponsored debate, does it truly impact the polls, and furthermore, does it truly impact the votes?Are we ready for the political heat on TV and online?
Not only are starting to feel the political advertising on television already heating up with Romney running ads in Iowa and Richardson airing spots in New Hampshire, but online media strategies have already been sparking attention. Although media analysts are expecting record television advertising spending in the third and fourth quarters this year due to the large group of candidates, the battle online looks to be greater than any other media this year.
Posted by Christina on July 5th, 2007
Filed under Advertising, Media | No Comments »
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