July 14th, 2007
“Buzz” Cola, Indeed
Well, by now I think everyone in the free world has heard about those twelve lucky 7-Eleven stores that are being converted into Kwik-E-Marts to tie-in with the release of The Simpsons Movie. And how could you not have heard about it? I can’t recall a time that I heard so much about a marketing promotion, not just in the trade press and alerts I get daily, but in the mainstream press as well. I’ve noticed articles in the Chicago Tribune, The Washington Post and ABC News. Oh, and did I mention that they got just a bit of coverage on Fox News, too?
Posted by Kelly on July 14th, 2007
Filed under Advertising, Marketing | No Comments »
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