The Stackpile

This weekend I went boating with my parents. As always, I took note of each boat that passed by and what name they chose. With each passing boat I started to wonder what the story was behind each name. “Lisa” had to be someone’s wife, mother, daughter, or perhaps even Dog. “The Doghouse,” by my guess is a man’s escape from his wife or girlfriend. And then there was one that I still haven’t figured out, “Blondie” written upside down on a small fishing boat. I would imagine this would be some sort of Blonde joke, or an inside joke among friends. The reason I bring this up is because I have seen a few ads that try to be so clever the message doesn’t make any sense. One billboard sticks out in my mind, a BMW billboard that was posted on an Atlanta highway. “Two Heads are Better Than Fourteen” This was about a year ago, and I still don’t understand it. Even Atlanta commuters are confused. What is the point of a clever message if your audience doesn’t understand it?

Posted by Kristin on July 30th, 2007
Filed under Advertising, Fun, Miscellaneous | No Comments »