The Stackpile

Er, it won’t be going to the marketing firm who relaunched a local law firm’s career page recently. The marketing firm completely ripped off a creative concept from an advertising giant who has provided our industry with decades of case studies in successful mass marketing. Despite this, the law firm’s new career page and the marketing firm received front page coverage in last week’s Boston Business Journal. I wonder what the marketing firm’s creative strategy was – copy and paste?

Posted by Marrianne on August 17th, 2007
Filed under Advertising, Legal, Marketing | No Comments »