September 3rd, 2007
Consumer Generated Media is having an impact
In a recent Forrester Research study on the effects online word-of-mouth advertising for automakers is really about the effects of a new media form – consumer generated media. As the online audience continues to grow, word-of-mouth has taken on a new form through internet forums, blogs, wikipedia, discussion lists, email chains, personal websites and more. This consumer generated media (or CGMs) is clearly effecting the purchasing habits of car buyers as found in this recent study, but the impact on public relation and other purchasing behaviors is endless.
Posted by Christina on September 3rd, 2007
Filed under Marketing, Web | No Comments »
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