Unique Advertising
VW, Apple, and Budweiser, these are the first three companies that come to mind when I think “unique advertising.” I drive a VW Jetta, I work on a MacBook and own two iPods, and well…I may enjoy a Bud Light or two from time to time. The fact that I have purchased these products based on my love for their advertising is no coincidence.
Budweiser’s TV ads are always the top picks among consumers when the Super Bowl ads air, and the radio spots are no different. In case you have not heard these hysterical ads, they salute “Real Men of Genius.” For example, they salute “Mr. Over Zealous Foul Ball Catcher,” “Mr. Fancy Coffee Shop Pourer,” or my personal favorite “Mr 80 SPF Sunblock Wearer.”
“Today we salute you, Mr. 80 SPF Sun Block Wearer.
(Mr. 80 SPF Sun Block Wearer)
There are 24 hours in a day. You’re wearing 80-hour protection. If the sun fails to go down, you’ll be ready.
(Don’t forget the moonlight)
Your coconut-scented force field blocks out all the sun’s rays … and any stray rays from another sun … in another galaxy.
(You’re a STAR!!)
30 SPF? Please! You might as well be wearing cooking oil.
(Something smells delicious)
So crack open an ice cold Bud Light, Mr. 80 SPF Sun Block Wearer. In fact, feel free to crack one open at high noon … in the middle of the Sahara Desert.
(Mr. 80 SPF Sun Block Wearer)”
This radio campaign is so popular they even recorded a 3 CD box set for those of us who loved the commercials so much. Yes, I bought the 3 CD set for $10.99, and no it doesn’t get old. This campaign has such a huge following, many people (or those who just love Bud Light) have set up web pages dedicated to the “Real Men of Genius.” You can talk about your favorites and download all 65+ ads for endless listening on your computer. When the first CD was released in December 2004, it sold 100,000 copies in it’s first three weeks! That is incredible! When was the last time you heard of an advertising campaign selling 100,000 copies of their latest radio ad or jingle? While there is much debate about informational vs entertaining advertising, I think the entertaining campaign won this round.
Posted by Kristin on September 28th, 2007
Filed under Advertising, Branding, Fun | No Comments »
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