A moment of silence, please.
Another advertising legend has passed on. Please take a moment to bow your head and pay tribute. It is only right. Three forefathers of advertising are no longer with us. God bless them. Most recently we lost, Mr. Whipple. Earlier this month we lost Tom Cadden. And, back in August, we said goodbye to Jerry Ringlien.
Not following?
Mr. Whipple influenced our desire for soft paper tissue.
Tom Cadden helped us fall in love with the power and scent of a strong, bald man.
Jerry Ringlien (please scroll to second “Remembrance” listed) taught us the value of loving our food the way we’d want to be loved.
It is incredible to look back at commercials of yore — to see how easily we were entertained and enticed. To discover the history of these ads and learn about the men behind some of the first jingles we probably ever memorized as a child. If you are like me, it probably didn’t dawn on you that these jingles were advertisements. To me, and maybe to you, they were funny little rhymes that you could sing with friends while making sandwiches… “My bologna has a first name!” or with sisters while conducting chores…”Mr. Clean! Mr. Clean!” And, it probably didn’t dawn on you that Mr. Whipple’s silly attempts at getting women to leave his product alone was anything other than laughable entertainment. The simplistic and humorous approach of these ads is universal and elementary. But I fear they haven’t stood the test of time. Rather, we are bombarded with and annoyed by commercials these days. We have stripped the subtleties of brand messaging and the values of entertainment out of our advertisements in favor of creating fast catch phrases to cram into our consumers’ minds. “Can you hear me now?”
Posted by Marrianne on November 20th, 2007
Filed under Advertising, Branding, Fun, Marketing | No Comments »
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