The Stackpile

As I was trying to think of my blog topic, I started reading my Vitamin water bottle. Has anyone ever read these bottles? Maybe I just noticed because I am that girl reading the back of the cereal box as I am eating it because the TV isn’t on to entertain me and the remote is too far to reach. But anyway…I highly suggest taking notice the next time you pick one up, they are quite amusing. Each flavor has something different, the one I happen to be looking at is “essential, orange-orange.”

The blurb goes on to say how orange juice commercials are funny because no one’s mom is really that cheery making everyone a complete breakfast every morning and if they are, perhaps they are on drugs and if that’s the case they should not be operating machinery. But they do recommend, for those of us who don’t live in Stepford, the orange-orange drink because it has calcium and vitamin c and everything you need to start your day. Now I’m not saying I buy Vitamin water for the blurb’s on the bottle, but it sure as hell doesn’t hurt.

However, someone I know used to buy Molson beer because of the funny sayings on the labels. A few examples: “On The Rebound,” “I See London, I See France,” “I Just Want To Be Held,” “Be Different. Say Yes,” or the more direct, “Can I Get Your Number?” He tried to get all 80 sayings but never quite made it. Now that Molson has gone back to the original label, he doesn’t buy Molson anymore. So maybe the label and the packaging really does make the difference.

Posted by Kristin on November 30th, 2007
Filed under Branding, Design, Fun | No Comments »