Is Google Taking Over Our Online Experience?
Constantly there are articles and opinions on Google – the recent merger efforts with DoubleClick, the criticism on the familiar elements and new layout of YouTube, the development of Knol, and on and on.
A lot of the critics are right – Google is building a empire to own the online experience, but they are also trying to improve it for us online users. Google has developed a number of free tools for public use, continues to develop and integrate new technologies for easier searching and is hopefully going to help provide a competitor to Wikipedia that provides some level of accreditation to the information being posted.
I understand everyone’s frustration with the Google empire, but if we let them continue and build functions and ranking that makes sense and allows us to quickly locate the information we are looking for, we may just find ourselves enjoying the search experience. Well, that is if the remove ebay from their listings again and discontinue the use of the keyword term replacement feature in their Adwords system. And, if they can reduce the constant movement of the new TestTube Warp functionality a bit, maybe some of us with motion sickness will be able to enjoy this tool a bit more.
Personally, from the examples of Knol that are available to view, I am interested in this new opportunity as an online user that finds Wikipedia as an untrustworthy resource. Check out an example of Knol. I do agree that if indeed all the top search results through Google start presenting only the Google owned partner sites, such as Knol and YouTube, that this will surely become an issue. And, if the Google executives are that ignorant of the online community’s intelligence and allow this to develop just as the critics are warning, then they are eventually going to end their own success story.
Check out another great feature from Google to help broadcast Nonprofits.
And, if you are still undecided for a candidate in the Presidential Election, although most of the videos are long, the YouChoose’08 page is very interesting.
Posted by Christina on January 3rd, 2008
Filed under Miscellaneous, Search Engine Marketing, Web | No Comments »
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