Logobama!
Yesterday was Super Tuesday, and though it looks like Hillary has nudged slightly ahead of her Democratic competition, Obama still takes the cake when it comes to a branding campaign. Sure, Hills has figured out how to adjust the flow on her tear-duct nozzles, but Barak wins the prize for hardest working logo. The key is its simplicity: rising sun, “field” of red stripes, and blue sky. But the amazing thing is how flexible this setup is—how it can be adapted for so many different purposes. For example, the logo can be tweaked to represent dozens of different groups—from Pacific Islanders to Americans Abroad.
Plus, the design team has also cleverly figured out how to work the logo into every state name.
I don’t know what it is about Obama that inspires this kind of creativity, and though I’m sure the designers of his official logo were well compensated, it’s interesting to take note of some of the “unofficial” t-shirts and posters that have been showing up all over the place as well.
Cool stuff. And it makes me wonder if we’ll be seeing some kind of groundswell of political art featuring the other candidates. Maybe some cool Romney stickers will start popping up in high-school lockers? Perhaps the kids will start tagging billboards with McCain graffiti? Mmmm, I won’t be holding my breath.
Posted by Simon on February 6th, 2008
Filed under Branding, Design, Marketing, Media, Miscellaneous | No Comments »
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