The Stackpile

Most American auto companies announced they are not going to advertise in this year’s Super Bowl because of a slumping economy.  It’s my guess they don’t want over sixty million people to think the bailout plan included a marketing budget. Sensitivity to the current economic climate seems to be the common strategy.

But the slumping economy hasn’t affected the juggernaut known as the biggest game of the year.  Surprisingly, thirty seconds of ad time hit its highest spending threshold to date – 3 million dollars.  Last year, during one of the highest rated games in history, commercials fetched 2.7 million.

Who has extra cash to burn?  Well you have your beer brewers who have strong sales during the recession.  How else are we supposed to get through this difficult time? Budweiser’s ad featuring “party starter” Conan O’Brian was one of the few that I care to remember.  And if you recall seeing a one-second Miller High Life commercial you were one of the few that didn’t blink during commercial breaks.

Movie studios also brought their A game.  Although at times I felt as if I was in a theater forced to watch twenty minutes of previews before the main attraction.  And I’m not sure anyone remembered to pick up their 3D glasses, much less wear them.

Soft drink maker Pepsi walked away with the “W”.  McGruber was the favorite over Tony Polamalu.

And last but not least, the dot com job search engines.  With so many people looking for work or to make a move, it is not surprising Monster spent over three million dollars on a commercial featuring a stuffed moose.If the slumping economy doesn’t turn around we all might find ourselves having to trade in our gold for cash.

To see your favorite ads from the Big Game visit: http://video.yahoo.com/network/100076996?v=4409180&l=5499020

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Posted by Trudy on February 2nd, 2009
Filed under Advertising, Fun, Media | No Comments »