The Texican Whopper, according to Burger King, is “inspired by the land where a man ‘ain’t afraid to sink his teeth into something hot and spicy.”
The burger consists of a flame-grilled Whopper topped with taco-coated chili con carne, spicy jalapenos, onion, lettuce and Canjun mayonnaise.
The television commercial described the new Texican Whopper as “the taste of Texas with a little spicy Mexican.” Literally depicted by a tall Texan cowboy living with a vertically challenged Mexican wrestler, named “Just a Little Bit.”
To view the commercial on youtube click here.
Mexico’s ambassador to Spain wrote a letter to Burger King regarding the inappropriate way the Mexican flag is displayed in the advertising campaign, as well as the improperly used stereotypical image of Mexicans.
Burger King has apologized for the advertisement and stated they have “made the decision to revise the Texican Whopper advertising creative out of respect for the Mexican culture and its people.”
There are strict rules about the use of the Mexican flag.
Posted by Marissa on April 15th, 2009
Filed under Advertising, Branding, Design, Legal, Marketing, Miscellaneous | No Comments »