The Stackpile

 

According to Wikipedia online: Twitter is a free social networking and micro-blogging service that enables its users to send and read other users’ updates known as tweets. 

Starbucks is looking to utilize the power of social media by hosting an online photography scavenger hunt. The goal of the contest is to have Twitterers photograph posters from the most recent US outdoor campaign and post them online. The prize? Starbucks Gold Cards.

Click here to see Starbucks’ page on twitter: twitter.com/starbucks 

The idea for the Starbucks photo contest came from watching what people already do on Facebook and Twitter, said Chris Bruzzo, vice president for brand, content and online at Starbucks. Each year, people race to post the first photos of Starbucks shops decorated in red for the holidays.There will also be a related YouTube channel, where Starbucks coffee experts will talk up the importance of quality in their beans and coffee.

The Twitter photo contest is a part of a fresh marketing campaign launched this month in United States newspapers and magazines. The campaign is described by Starbucks as the biggest marketing effort it has undertaken.

 

  

Quality is key. Print ads will be text-heavy, impressing upon viewers the importance of quality rather than cheap alternatives, such as their direct competitors McDonald’s and Dunkin’ Donuts. Phrases on the posters take a dig at the competition, including “We think making coffee is an art form. They think it’s a new revenue stream.”

Posted by Marissa on May 20th, 2009
Filed under Advertising, Branding, Design, Marketing, Media, Photography | No Comments »