The Stackpile » Kristin

Scratch n Sniff

Kristin — Fri, 28 Mar 2008 17:48:32 +0000

In my never-ending quest for new and innovative advertising, I stumbled upon an extremely creative and unique print ad. As I was perusing a magazine at the doctor’s office, I saw an ad for instant lattes, the kind that you just mix with water at home or work. I glanced at it briefly and turned the page, when all of a sudden I caught a whiff of a latte. I looked around the waiting room, no one had a coffee or drink in their hand. So I turned back a few pages to the ad for the instant lattes, I thought to myself, no ad can be so powerful it actually makes you crave the product can it?

Then I did something a little odd, a looked around the waiting room, no one was looking in my direction, and I did it. I smelled the ad! I actually smelled the ad where they were displaying the latte mix in the coffee cup. And low and behold….the ad smelled like the product. I was shocked!!

Now I have seen many ads saying scratch and sniff here and try this here, all advertising beauty products with new fragrances. But this ad was different, they didn’t even tell you to scratch or peel or anything. I always knew our senses were very powerful, but to have a craving for a product after unknowingly smelling an ad is pretty amazing.

What will they come up with next? TV ads that hypnotize you into buying an entire new wardrobe from Calvin Klein?

Cadillac CTS

Kristin — Tue, 26 Feb 2008 15:38:55 +0000

Has anyone seen this new Cadillac ad with Kate Walsh from Grey’s Anatomy? I must say, it makes me want a Cadillac, they did a brilliant job of making the car look sexy and sporty. I always thought of older men driving a Cadillac, but with Kate Walsh driving the car in her heels, it makes me picture myself behind the wheel. And I am usually the girl you see flying down the street in a VW Cabrio or Jetta. But what grabbed my attention the most was the opening line, ” When you turn your car on, does it return the favor?” What is more sexy and attention getting than that?

Happy New Year!

Kristin — Mon, 07 Jan 2008 16:42:25 +0000

And with the new year comes the annual “Very Funny Ads,” show from TBS. For those of you who have not had the pleasure of watching this show, it shows the funny ads from the past year from all over the world. They also have a website where people can view all of the ads and then rate them on a scale of 1- 5. The majority of the ads are from other countries, mainly because they have more advertising freedom than the U.S.

My favorite ad from this show was one from Canada for the Hearing Foundation of Canada. I love this ad because it makes you die laughing and I actually remembered what the ad was promoting. Usually in ads with humor you forget two seconds after the commercial has ended what the product was. I recommend taking a look at this website and checking out some of the very hysterical and very creative ads from Europe and other countries. Another favorite of mine is for Hydro Energy, this is one of the most creative ads I saw while watching the show.

Fun Time with Labels

Kristin — Fri, 30 Nov 2007 19:02:11 +0000

As I was trying to think of my blog topic, I started reading my Vitamin water bottle. Has anyone ever read these bottles? Maybe I just noticed because I am that girl reading the back of the cereal box as I am eating it because the TV isn’t on to entertain me and the remote is too far to reach. But anyway…I highly suggest taking notice the next time you pick one up, they are quite amusing. Each flavor has something different, the one I happen to be looking at is “essential, orange-orange.”

The blurb goes on to say how orange juice commercials are funny because no one’s mom is really that cheery making everyone a complete breakfast every morning and if they are, perhaps they are on drugs and if that’s the case they should not be operating machinery. But they do recommend, for those of us who don’t live in Stepford, the orange-orange drink because it has calcium and vitamin c and everything you need to start your day. Now I’m not saying I buy Vitamin water for the blurb’s on the bottle, but it sure as hell doesn’t hurt.

However, someone I know used to buy Molson beer because of the funny sayings on the labels. A few examples: “On The Rebound,” “I See London, I See France,” “I Just Want To Be Held,” “Be Different. Say Yes,” or the more direct, “Can I Get Your Number?” He tried to get all 80 sayings but never quite made it. Now that Molson has gone back to the original label, he doesn’t buy Molson anymore. So maybe the label and the packaging really does make the difference.

Subliminal Advertising

Kristin — Fri, 19 Oct 2007 20:53:03 +0000

In my constant quest for all humorous and interesting things advertising, I found a very interesting clip on YouTube. Darren Brown brings in two men from MBA, an advertising agency, to mock up signage for this new store he has in mind. His idea is to turn the tables on the two men and make them susceptible to subliminal advertising just like the rest of the world. I found myself staring at the computer screen thinking…is this for real?? You decide…

Darren Brown Subliminal Advertising