It’s sort of an inside joke among the design community, that no matter the project, the client will always prefer their logo to be larger. I’ve noticed a lot of clients have picked up on this phenomenon and will make reference to it during design presentations.
Well, as with most things in life, the best way to pay tribute to something is “rock out” about it. That’s exactly what the hard rocking lads of Burn Back have done. Turn your speakers up to 11 and check out “Make the Logo Bigger”.
Posted by Trev on June 20th, 2007
Filed under Design, Fun | No Comments »
If James’ post pointing to the nifty RSS explanation has given you RSS fever, you may want to check out Vienna. Vienna is a slick freeware open source RSS newsreader for Mac OSX. Just download it and configure it to be your default RSS application and subscribing to your favorite feeds is just a click away.
Posted by Trev on June 20th, 2007
Filed under Miscellaneous, Web | No Comments »
Wow. Since my post about the new logo for the 2012 London Olympics games, the inter-web has been a buzz with negativity. I find all of the hubbub rather interesting (and in some cases, a little amusing). I think anytime design gets discussed in a public forum, even if it is to point out design that is largely unpopular, I think that it is a good thing.
To me, aside from the aesthetic merits of the logo, I find the resulting public relations fallout to be the most interesting aspect of this mess. The old saying that “there is no such thing as bad publicity” really gets put to the test here. The logo is certainly generating a lot of discussion, but is it a good thing when a lot of it centers around demanding the mark be changed? Or that an animated version of the logo potentially may cause epileptic seizures? Or that a large amount of people have felt compelled to try their hand at creating a better mark?
To be fair, not all of the reaction has been negative. Some have argued that the mark works just fine. While I don’t agree with these sentiments, I do respect that the designers tried to come up with something different. While I don’t feel that “different” necessarily translated into “good” in this instance, I hope this incident doesn’t dissuade other designers from trying to push people’s expectations. And let’s face it, when all is said and done, no one can argue that the logo that didn’t leave one heckuva mark.
Posted by Trev on June 7th, 2007
Filed under Branding, Design, Marketing | No Comments »
The logo for the 2012 London Olympic games has been unveiled today, and I hate to say it, but I am a bit underwhelmed. The mark is a graphic representation of the number 2012, and lacks any tie to the host city because the 2012 games are intended to be “Everyone’s Games.” An interesting direction, but I think I would have preferred to see a little more of one of the world’s greatest city’s unique personality sneak into the final mark.
Despite my slight disappointment, I definitely have the highest respect for the challenges inherit in creating a mark for the games. Last year, the logo for Chicago’s bid for the 2016 games was released to great fanfare. It was a beautiful mark — elegant while capturing the distinct flavor of the city. Sadly, the mark had to be trashed because the International Olympic Committee said that Olympic imagery could not be used in bid logos. It will be interesting to see what mark they will end up with.
Posted by Trev on June 4th, 2007
Filed under Branding, Design | 1 Comment »
Here’s a nice segue-way from my previous post about the joys of Flickr. Check out this video of a demo of Photosynth, an amazing new technology for displaying visual data (thanks to Simplebits for the heads-up). The most stunning demonstration of this technology’s’s capabilities is it’s ability to create a multidimensional space from images culled from photo resources like Flickr. If you don’t know what a multidimensional space is, don’t sweat it, just check the video. It’s pretty amazing.
Yet while that feature may have the most “wow” factor, I am also intrigued by the possible implications this technology may have on advertising. Early in the video, the demonstration shows how you can zoom into images to a ridiculous degree. The power of this is that you can allow users to zoom in for more detailed product information. If this technology takes hold (and delivers on its potential), advertising design may never be the same.
Posted by Trev on June 4th, 2007
Filed under Advertising, Miscellaneous, Photography | No Comments »