Card customization is nothing new – outside of the United States. Simply searching on Google returned an article about the KBC bank in Belgium who were already providing this service to their customers back in 2006. Customers were invited to submit an image of their choice and after a few days new card was available for pick-up at the bank.This trend has now found its way slowly into the US via Capitol One’s Card Lab. I propose this be a venture undertaken by credit card companies such as American Express Business. Their new plum card simply does not say who you, the company are!
A simple addition of your company’s logo onto the card would not only enhance the company’s image and recognition, but there would be no confusion about who was paying when an employee was taking a client out to lunch. No, they are not using their personal bank card, but the company card – reinforced by the simple logo addition.Now it would be amazing to be able to make completely customized cards for your company but I’m sure this will not be available anytime soon. Regardless, I have created the Stackpole & Partners future credit card below:
For those of you who are artistic and enjoy a craft project like myself, make sure to check out this other hit I received from my search on Google regarding different techniques one person has used to personalize their card.
Posted by Marissa on November 24th, 2008
Filed under Advertising, Banking, Branding, Design, Fun, Miscellaneous | No Comments »
Has anyone seen this new Cadillac ad with Kate Walsh from Grey’s Anatomy? I must say, it makes me want a Cadillac, they did a brilliant job of making the car look sexy and sporty. I always thought of older men driving a Cadillac, but with Kate Walsh driving the car in her heels, it makes me picture myself behind the wheel. And I am usually the girl you see flying down the street in a VW Cabrio or Jetta. But what grabbed my attention the most was the opening line, ” When you turn your car on, does it return the favor?” What is more sexy and attention getting than that?
Posted by Kristin on February 26th, 2008
Filed under Advertising, Branding, Design | No Comments »
Yesterday was Super Tuesday, and though it looks like Hillary has nudged slightly ahead of her Democratic competition, Obama still takes the cake when it comes to a branding campaign. Sure, Hills has figured out how to adjust the flow on her tear-duct nozzles, but Barak wins the prize for hardest working logo. The key is its simplicity: rising sun, “field” of red stripes, and blue sky. But the amazing thing is how flexible this setup is—how it can be adapted for so many different purposes. For example, the logo can be tweaked to represent dozens of different groups—from Pacific Islanders to Americans Abroad.
Plus, the design team has also cleverly figured out how to work the logo into every state name.
I don’t know what it is about Obama that inspires this kind of creativity, and though I’m sure the designers of his official logo were well compensated, it’s interesting to take note of some of the “unofficial” t-shirts and posters that have been showing up all over the place as well.
Cool stuff. And it makes me wonder if we’ll be seeing some kind of groundswell of political art featuring the other candidates. Maybe some cool Romney stickers will start popping up in high-school lockers? Perhaps the kids will start tagging billboards with McCain graffiti? Mmmm, I won’t be holding my breath.
Posted by Simon on February 6th, 2008
Filed under Branding, Design, Marketing, Media, Miscellaneous | No Comments »
As I was trying to think of my blog topic, I started reading my Vitamin water bottle. Has anyone ever read these bottles? Maybe I just noticed because I am that girl reading the back of the cereal box as I am eating it because the TV isn’t on to entertain me and the remote is too far to reach. But anyway…I highly suggest taking notice the next time you pick one up, they are quite amusing. Each flavor has something different, the one I happen to be looking at is “essential, orange-orange.”
The blurb goes on to say how orange juice commercials are funny because no one’s mom is really that cheery making everyone a complete breakfast every morning and if they are, perhaps they are on drugs and if that’s the case they should not be operating machinery. But they do recommend, for those of us who don’t live in Stepford, the orange-orange drink because it has calcium and vitamin c and everything you need to start your day. Now I’m not saying I buy Vitamin water for the blurb’s on the bottle, but it sure as hell doesn’t hurt.
However, someone I know used to buy Molson beer because of the funny sayings on the labels. A few examples: “On The Rebound,” “I See London, I See France,” “I Just Want To Be Held,” “Be Different. Say Yes,” or the more direct, “Can I Get Your Number?” He tried to get all 80 sayings but never quite made it. Now that Molson has gone back to the original label, he doesn’t buy Molson anymore. So maybe the label and the packaging really does make the difference.
Posted by Kristin on November 30th, 2007
Filed under Branding, Design, Fun | No Comments »